Attract and Engage At All Touchpoints
If you are looking for different ways that you can expand and really take your business vision to a whole new level, think about attracting the people who are looking for you.
Engage with informative content. Content marketing doesn't feel at all like sales. In the traditional sense, it's not. Content marketing is about creating connections, providing value, and building an engaged audience. It's not only making sales, it's also solving problems and forming relationships.
Compelling Transmedia Storytelling
"Transmedia storytelling" is telling a story across multiple media and preferably, with a degree of audience participation, interaction or collaboration.
Tell stories across multiple media with a degree of audience participation, interaction and collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for your story. To do this successfully, the embodiment of the story in each media needs to be informative and satisfying.
Build immersive, personalized experiences anywhere: online, in real life... and in between. As a team, what we love most about stories is the convergence of art, creativity and technology that result from each unique meeting of the minds. Blend theatrical and digital performances by connecting audiences to ideas and ideas to interactive content.
The Venture Acceleration teams provide design services and consulting that extends from content creation and scripting for corporate presentations through carefully planned and individually tailored live-event strategies with global industry partnerships. From major marketing campaigns and multi-media events to lively stage productions, our management and design teams form a strong network of professional international artisans ready to ensure your campaign’s success.
We create product launches at trade and consumer lifestyle conventions with opportunities to provide audiences with in-world and digital sign-up processes that collect their contact details while breaking through the noise of today's overly-saturated marketing environments with clear, value-based ideas. VA helps manage meetings, discussions, and panels to turn valuable time into sustained results as a priority for successful acceleration.
Inbound brings it all together
Instead of traditional outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Along the top are the four actions (Attract, Convert, Close, Delight) we take into account in order to obtain visitors, leads, customers, and promoters. Along the bottom are the tools used to accomplish these actions. In order to spread the word about your company, your inbound marketing strategies might include text based content articles which can be distributed through social networks, infographic pictures or even movies. The kind of content that you have to produce depends on exactly how the people in your target market acts on the internet.