INBOUND MARKETING – NEW SOLUTION TO OLD PROBLEM
Inbound marketing has become one of the most used buzzwords in the marketing world today. Although the marketing playbook has certainly changed a lot in the last ten years with the internet revolution, the online marketing battle has escalated to generate high-quality leads and gain customers, contrary to popular belief, the term inbound marketing might be much older than we presume.
It is a widely accepted fact that the creator of HubSpot, Brian Halligan, coined the term inbound marketing but some marketing experts like Peter F. Drucker claim that the concept itself emerged in the 1950s and 60s when the rapidly growing awareness of just how important market research and identifying (and quantifying) customer interests were becoming apparent. In the 1960s, major US companies, like General Electric, recognized just how valuable customer opinions and preferences are in all stages of product development.
WHAT EXACTLY IS INBOUND MARKETING?
Your website is the foundation that implements your company’s marketing plan.
It serves as the place where your brand story and experience are expressed. It is also the point of interaction between your messaging and content marketing efforts. To attract traffic and drive engagement, your company's goals must inform your website design. That means engagement not only for marketing to gain qualified leads, but also for advocacy supporting your sales, orders and distribution of products. Finally, it must also service the needs of your team and target audience.
WHY IS A RESPONSIVE WEBSITE DESIGN ADAPTABLE TO ALL DEVICES CRUCIAL TO CONVEYING YOUR BRAND STORY TO YOUR AUDIENCE AT ANY STAGE OF EACH CUSTOMER'S JOURNEY?
A responsive web design (RWD) allows webpages to adjust dynamically for mobile, tablet, computer and widescreen to be viewed in response to the size of the screen or web browser the customer is using.
A Unified Website That Adjusts Dynamically For Mobile, Tablet, Computer and Widescreen is the Definition of A Responsive Website Design
So, you've decided to redesign your website. The motivation may be that your competitors’ sites look better than yours or a new person in charge simply doesn't like its look and feel. Those are good reasons, but in our opinion, here are three stronger arguments.
THREE BEST REASONS FOR A STRATEGIC WEBSITE REDESIGN:
- To reflect your brand and share your basic value proposition and mission.
- To ensure that a visitor feels like they've met you and your firm before your first actual
- To depict your personality and authenticity.
In order to make a great website, you need a strategic website redesign process that begins with a clear understanding of your basic value proposition describing what you will do for the visitors of your website.
You must think deeply about how to redesign a website: that is, what you offer and what information and design you choose to put on the website, including the navigation surfaces and the structure of pages. You must tell your story compellingly, both visually and verbally, to attract visitors and convert them to clients.
YOU NEED A WEBSITE THAT SPEAKS TO YOUR IDEAL, MOST FREQUENT TYPE OF VISITOR. HOW DO YOU DO THIS?
WHAT’S THE DIFFERENCE BETWEEN TRADITIONAL MARKETING AND INBOUND MARKETING?
Inbound Marketing can be your new secret weapon. Traditional marketing is more interruptive and can include cold calling with calling scripts and boilerplate marketing documents with set stock answers, and offers. Technology is making these techniques less effective and more expensive; SPAM filters block mass emails, caller ID block calls, etc. So whether you are marketing professional services to get your law firm legal leads, or developing the latest SaaS or IoT start-up, Inbound Marketing can be your most friendly and cost-effective method to gain qualified sales leads and customers.
What is inbound?
Inbound is a fundamental shift in the way we do business. Instead of your marketer and salesperson trying to manipulate and control, inbound is about empowering the customer. It's about creating videos, business blogs, and useful content inspiring prospects to contact you for more information.
It’s about creating a conversation that draws prospects in.
What is the Inbound Methodology?