PPC Marketing Services

from Kulapartners

Our disciplined, results-focused approach to paid search means less pay-per-click waste in your Google Adwords campaigns and more, better-qualified leads in your pipeline. Rigorous split-testing and analysis throughout all touch points in the conversion process keep the results of your paid search program continuously on the rise, all while driving down your cost-per-acquisition.

OUR PPC MANAGEMENT SERVICES

Over the years we have developed a wealth of knowledge managing and optimizing our clients’ PPC campaigns. Unlikely the self-proclaimed “PPC Gurus” that you may have dealt with in the past, we actually have a portfolio of data that demonstrates our ability to deliver amazing results.

We believe that PPC can play a significant and important role in almost every inbound marketing strategy. Whether you’re looking to leverage PPC as a way to drive immediate results as your SEO efforts gain traction, or you just want to drive additional traffic, leads and customers, we can help you get your ads in front of targeted sales ready search users.

Our team of PPC experts can help you create, manage and optimize paid search campaigns to increase brand visibility, drive down cost per acquisition, and boost both lead quantity and quality. If you want to learn more about our PPC process and the results we can deliver, we’d happy to chat about how we could help you grow your business.

Keyword Research & Refinement

As we begin to work with new clients we always start by conducting research about your business, products, services, industry, competitors and of course your buyer personas. This initial strategy development work helps to inform the keywords that we identify and the areas of opportunity that we choose to pursue.

With this information in hand, we will then analyze your current PPC efforts, examine how your competitors are using PPC, and perform in-depth research on relevant and cost-efficient keywords.

The outcome of this keyword research and refinement work will be a focused list of profitable keywords to consider targeting, as well as suggestions on how you can optimize your current PPC campaigns.

Ad Copywriting

High performing ads don’t just happen by accident, they are the result of a focused strategy and great execution. Our team of inbound marketing strategists and copywriters work hand-in-hand to deliver highly engaging ads that boost clicks and conversions.

Campaign Setup

Based on the PPC strategy we have identified, our team can set up (or in some cases reconfigure) your PPC campaigns to ensure they are fully taking advantage of features like ad groups, dynamic keyword insertion and remarketing lists. At this time we also develop PPC specific landing pages using HubSpot’s inbound marketing software suite. Because HubSpot can be tied directly into your CRM we are able to easily monitor, report and optimize the ROI of every PPC campaign in near real-time with a great deal of accuracy.

On-going Management and Optimization

Unlike most other PPC agencies who just set it and forget it, we will constantly monitor and optimize your PPC campaigns to improve your quality scores and drive down your cost per click. You can rely on our team of PPC experts to manage and adjust bids, identify keywords, split test ad copy, optimize PPC landing pages and continuously improve the ROI of your investment in PPC.