Busines and Innovation Strategy, Branding, Marketing Strategy
Fred is a Silicon Alley pioneer and leader in the development of websites and multimedia since 1994. Over the past two decades, Fred has maintained a strong record as an entrepreneur and consultant in IT, multimedia, and entertainment. Early on he realized that every time he made a website, it could be a new company or a chance to revitalize and redesign a venture. Among Fred's high impact projects was to design the website framework for the Coalition for the International Criminal Court, an initiative that enabled countries to unite and collaborate before the Rome Treaty Conference which ultimately led to the formation of the International Criminal Court in 2002 to try crimes against humanity. He also founded LiQ, a shopping search engine, in 1998, an internet company that sold for $48 million, and the interactive agency NetReaction, founded in 1997. This firm created Pihana Pacific's online marketing and branding strategy, a plan that resulted in Pihana's successful merger with Equinix (EQIX on the NASDAQ) in 2002. Along the way, he has consulted on many other technology start-ups, as well as for Fortune 500 and Global 1000 companies such as Trammell Crow and Sumitomo Corporation. At his firm AVdrive, he Created mobile phone programming prototypes for Sony-DoCOMO.